Mastery Tech Takes The ALS Ice Bucket Challenge

Celebrities are doing it! Radio and TV personalities are doing it! Even your next door neighbor may be doing it as well. Doing what, might you ask? Taking the ALS Ice Bucket Challenge.

According to the ALS Association, ALS stands for Amyotrophic Lateral Sclerosis, which is often referred to as “Lou Gehrig’s Disease”. ALS is a progressive neurodegenerative disease that affects the nerve cells in the brain and spinal cord, which makes it increasingly difficult for ones muscles to move. Those affected by ALS in the early stages experience muscle weakness within their arms and legs, speech, swallowing and breathing. If you took anatomy and physiology in school, we were taught that when your muscles aren’t moving, they eventually stop working.  Those who have been diagnosed with ALS, their limbs begin to get smaller and in later stages some become totally paralyzed.

To date, there is no cure for the disease and is often hereditary. To bring awareness to the disease and to raise funds toward research for treatment and ultimately a cure, the ALS Association has launched a nationwide campaign called the “ALS Ice Bucket Challenge.”

Those participating in the challenge have committed themselves to being doused with buckets of ice-cold water on video, posting via social media and in return “paying it forward” by nominating others to do the same in an effort to increase ALS awareness. Those refusing to take the challenge are asked to make a donation to the ALS charity of their choice.

The movement has brought celebrities, radio and tv personalities and individuals from all walks of life together to bring awareness to the disease. The Mastery Team has gotten in on the movement, too!

Our President, Bill Marker and Communications Coordinator, Rachel Custer, were nominated to take the challenge. Upon taking the challenge, they in return nominated the entire team to take challenge.

In addition to taking the challenge, Mastery will match its employees contributions toward ALS research.

Relive Bill and Rachel’s challenge experience by viewing the video below:

Want to see who out of the Mastery team was up for the challenge? View the team challenge video below.

Are you up for the challenge?

About TaQuinda Johnson

TaQuinda joins the Mastery Tech team with 9 years of experience within the public relations industry. As the Public Relations Specialist for Mastery, TaQuinda's role to assist in the development and implementation of the company's communications and social media efforts.
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